This billboard is inane on so many levels, it's hard to know where to start.
The camera she's holding? It has the shutter button on the right-hand side. She can't even work that camera until she puts down that bottle of Skyy Blue.
And if I were that guy, I'd be dropping my own bottle and putting my hands to much better use--except that his obvious disinterest leads one to the conclusion that he may very well be gay...something that lends an entirely new subtext to the ad: "Drink Skyy Blue, and you'll end up in sexual situations with attractive members of the wrong sex!"
Come to think of it, I think that reading makes the ad much more interesting...