These billboards--and there are lots of them, with slogans from "Which part of 'Thou Shalt Not' don't you understand?" to "Don't make me come down there"--have been the butt of late-night comedy jokes, parodies, and even user pictures on social Web sites like LiveJournal and Myspace with sayings like "Dance, my puppets! Dance!" and "The Spanish Inquisition? Okay, my bad."
This, though, takes the cake.
The second billboard--advertising billboard space for rent by Viacom--is located less than fifty yards from the first. Yes, that's right--Viacom is mocking their own client.
When your own advertising vendors start making fun of your message, it's time to hang it up. Seriously.