Looks like Tiffany here needs some anger management. The relationship between her and the beverage is unclear, unless the advertisers are trying to suggest that SoBe is the beverage equivalent of domestic violence in a bottle, or perhaps that you can hit people with empty SoBe bottles.
The guys with the black eyes in the lower corner make an especially nice touch:
One wonders how this billboard would be received if Tiffany were a guy, and the lower corner showed three women with black eyes. And come to think of it, the FBI crime statistics show that many perpetrators of domestic violence are women, and many of victims are men...which gives the billboard a different flavor altogether, don't you think?
Using domestic violence to sell flavored water takes social tone-deafness to a whole new level, I reckon.