...and these billboards are great examples of ads that're not so well done.
The subtext of these billboards is quite interesting. Taken together, they send a message: "You may be a lazy slob who sits on his couch all day drinking beer and watching NASCAR...but with our product, you, too, can keep the fantasy of date-raping drunk sorority girls alive!"
I mean, c'mon. "Here's to Twins"? Even the photography in the first billboard--the informal, outdoor, non-studio shot--says "Look! College party! Young, drunk cute chicks!"
The most interesting thing about these billboards, though, is the way they insult the audience they're aimed at. One can just imagine the conversation at the ad agency:
"Hey, Bob, we need a new campaign for cheap beer." "Really? Who drinks that stuff, anyway? "Oh, you know--frat boys and dumb, beer-swilling TV junkies." "Well, hey, sounds like a marketing campaign to me!"
But just when you think it can't get any worse, it does...